Here's where your work lives.
Lead with How is an impact storytelling and intelligence platform. A place to capture stories, name your key moves, and build a model of how you do what you do. We're letting people in this spring, one cohort at a time.
No spam, no automated drip. Alison will reach out personally.
A few details and we'll build your impact model together.
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How great brands lead with How — Patagonia, Costco, and a real member mid-build, each on one living map.
See the Framework →No account needed. Brands you already know.
Watch or click through the real app: every part at a glance, one story from capture to the board meeting, and a team where everyone adds to the story.
Take the tour →Follow one person across her day job, her volunteer work, and the side business she's building. See how her how shows up in all three.
No account needed. Takes about 3 minutes.
Relationship banker. Volunteer mentor. Maker.
"I show up. At the bank, at Compass, at my worktable at 10pm. The people in front of me deserve someone who stays."
Kate has three things she pours herself into. Each one is its own story. All of it is her how.
Community Relations Manager
Kate runs community relations at Millbrook, which mostly means she remembers things. That the Alvarez loan closes the week their daughter leaves for college. That Mr. Boyd likes a call before there's a problem, not after.
Weekly Mentor
Three years of Tuesdays with Jerome and Sofia. She's missed maybe four. Jerome won't start his homework until she's sitting next to him.
Founder
It started with one skein and a hat for her mom. Now it's 200 orders, and every one sends a bag of yarn to a classroom. She still knots the loose ends by hand, the way her grandmother taught her.
Peek inside the experience
Make it something you'll remember.
Most tools store what you do. This one understands it.
Lead with How is grounded in story and lived experience. Share a perspective, a moment from your life, or a story about the work you're doing. I'll remember it, sort it, and help you make sense of it over time.
Rather talk it out?
One story is all we need. The rest will follow.
Step 1 of 4
Lead with How is grounded in story and lived experience. You can share your perspective on something, a story from your life, or a story about the work you are doing. Every story helps us learn more about your work, your mission, and your vision. This is the place where you can just talk. We will remember it, sort it, and help you clarify it.
Think of this as your library. Put things in. We'll help you make sense of them later.
Reading your story…
This is the whole idea: you bring the moments, I find the through-line, your how, and turn it into something you can use.
Edit it, or leave it as is. You can always refine it later.
A few more moments and you'll have an operating system for your impact, entirely yours. That's Lead with How.
This is a person-first, story-first space. Just set up your own account. If you lead an organization, you can add it now or later. Your stories live with you either way.
Most people start with just their own account and add an org later as it makes sense. Pick whichever fits.
Your vision. Bigger than your org, worth a lifetime of work.
Every story you add will deepen it and reveal what's already there. You don't have to figure everything out today.
"Your impact model isn't built. It's discovered."
Lead with Clarity, with Impact, and with How
Organizations I run
Organizations I belong to
Orgs I follow
Six small moves. Each one teaches you something about how this works. Tap any step to dive in.
Every story you've captured drifts to the Key Move it lives in. The stack shows the evidence building.
Stories contributed and shared by your team, building context across the work.
Everything this team has gathered, in one place.
Anchor Stories
PDFs, scans, contracts, letters, and photos you've uploaded. The agent has read them all.
No documents yet.
Upload a PDF, scan, contract, letter, or photo and the agent will read it for you.
All in one place. Your stories, your documents, your notes, your ideas.
Notes, thank-yous, kind words. The things worth keeping close.
Write it down before it's gone.
Everything you've brought in
Every capture, received and shelved, and the shape of how you think over time.
Nothing you bring in disappears. It all has a home, and this is the record of it.
The moments that show how you lead. Speak it, type it or snap it, and How keeps it.
Document a story, quote, data point, or milestone.
Need a starting point?
A datasprinkle is a small fact that grounds the story in scale. The agent uses these when drafting content so the numbers travel with the moment.
Three shapes if you want to tag it. Origin is your founding spark. Impact is a moment of change for one person, family, or community. Staff is a human moment from inside your team. Most stories don't need a type. Skip if it doesn't fit.
Tell your How Agent what you need, or pick an output type below.
The stories do the work.
You've been invited to join
Your team is capturing stories, naming their impact, and building something together. This is your place to add yours.
Your account is yours. Your stories stay with you, even across roles and organizations.
By continuing, you agree to our Terms of Service and Privacy Policy.
Free. No credit card. Takes 2 minutes.
Hi there.
That story is now part of 's impact model.
Lead with How gives you clarity about the impact you make, . Across the arc of your life and work. Every chapter, every role. Build your own and start seeing your how.
Everyone contributing to this organization's story.
Recent team stories without a Key Move tagged yet. One-click to claim.
If someone else at your org has their own LeadWithHow account, you can merge into one. Stories, team, projects, and Key Moves all fold together.
How you describe yourself — Mom · CEO · Founder · Educator — whatever fits.
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Only you can see this, on every team. Deleting a conversation also forgets what How learned from it.
Everything you've brought in, and where it landed → How History Need to reroute a capture to the right org? Open the Upload Log →
Paste it on your website so visitors can see your impact model.
Every photo and note that arrived in your account. Newest first. Use this to verify the Shortcut, find a misrouted upload, and reroute it.
Grants, contracts, and goals you're working toward - with stories flowing in as evidence.
The How Agent searches for grants that match your mission, Key Moves, and location — pulling back real opportunities with deadlines and links.
Everything you need to get the most from Lead with How.
Lead with How is a leadership framework designed by Alison Kling to help organizations stop spinning and start scaling.
Most organizations know their What - their mission - and their Why - their vision. But the missing piece is always the How. How, specifically, do you carry out your mission? How do you move from where you are to the world you're trying to build?
The How is where impact lives. And once you find it, you have to say it out loud - in every room, to every funder, on every platform. That's what this app helps you do.
How is a strategic model. A repeatable pattern of behavior that connects what you do (mission) to the world you want to create (vision).
It's the unique pathway you take to carry out your mission and achieve your vision. Your Key Moves are the specific, active, daily practices that make up your How. They're the lived reality of how your organization shows up every day.
Once you figure out your How, you need to lead with it. Communicate it out loud, in as many contexts as possible. That's the work this app is built to support.
1. Build your impact model. Start with your Mission (what you do), Vision (the future you're building), and Key Moves (your specific How). The AI can help suggest Key Moves based on your mission and vision.
2. Capture stories. Every story is evidence that your How is real and working. Quotes, data, moments - capture them as they happen. The more specific, the better.
3. Generate outputs. LinkedIn posts, board summaries, annual report drafts, speeches - the AI uses your stories and Key Moves to write in your voice, grounded in your actual work.
4. Watch your core impact statement emerge. As stories accumulate, the AI will synthesize what's becoming true about your organization. You'll see it appear in your impact model.
What are Key Moves? Key Moves are your specific How - the active, strategic practices your organization repeats every day. Not values, not goals. The real work, named.
Who should capture stories? Everyone. The janitor at NASA who said "I'm putting a man on the moon" - that's a story. The CEO's communication is only as powerful as the stories underneath it.
Can I invite others to add stories? Yes - use the Invite Contributors button on your dashboard. Anyone with the link can add stories without creating an account.
Is my data private? Your impact model and stories are private to your account. Nothing is shared without your action.
What powers the AI? Claude by Anthropic - one of the most thoughtful AI models available, chosen because it writes with nuance and warmth rather than corporate flatness.
This app is being built in real time, shaped by the people using it. Send your ideas - what's missing, what's confusing, what you wish it could do. Every suggestion goes straight to Alison.
Alison Kling is a leadership strategist, author, and the creator of the Lead with How framework. She works with organizations of all sizes to help them find their How - the specific, repeatable practices that make their mission real and their vision reachable.
She believes that the most powerful thing a leader can do is name their How and say it out loud, over and over, until everyone around them can say it too.
Visit alisonkling.com →Short videos walking you through every part of the app - from building your impact model to generating a LinkedIn post in under two minutes.
New tutorials added as the app grows.
Your data is private. Your impact model, stories, and Key Moves are visible only to you and contributors you explicitly invite. Nothing is shared publicly without your action.
Contributor access is controlled. Invite links give story-capture access only - contributors cannot edit your profile, Key Moves, or any other stories.
AI processing. When you generate an output, your org's stories and profile are sent to Claude (Anthropic) to produce the result. Anthropic's privacy policy applies to that processing. No data is used to train AI models.
Questions? Get in touch and it comes straight to Alison.
"I believe that How you do something is just as important as What you do and Why you do it."
- Alison Kling
The fastest way to learn Lead with How is inside the app.
Six short challenges plus a spotlight overlay walk you through the impact model, story capture, Key Moves, and the How Agent — built right into the product so you learn by doing.
Leave your email and we'll send it the moment it's live. No spam, no list-trading — just one email when the video ships.
Your agentic core · story, data, thoughts, in conversation
Built to think with you. Story, data, thoughts in conversation.
Pulled from what you’ve captured — the questions worth your time right now.
Ready for the moments that matter, from your first day to the retirement view.
Every photo and video captured across your stories.
Every profile here is building something real. Capturing stories, connecting them to their mission, and showing their work.
Looking across the directory…
Someone invited you to explore a merge.
We feature one real story in every email. Yours could be next — and the people we serve grow when we share what's working.
A real moment. A specific story. Names + numbers welcome. We'll lightly edit before publishing — but your voice stays.
Tell us about something you'd like Lead with How to do, or a component you wish was here. Big or small.
If your story is featured, we'll send you a heads up before it goes out. Real stories from real people are the only kind we publish.
No drafts yet.