lead with how

Your impact,
in one place.

Capture, Communicate, Scale.

A place where everything can live, interact, and stack.

Start here

Free for 14 days.

The Lead with How impact model , mission to vision M Mission What you do 1 Capture your story 2 Know your how 3 Share your impact 4 Build your team 5 Scale what’s next V Vision Why you do it

Your Impact Model

LIVE MAPPING

One place where your stories, ideas, and daily work live and connect to your vision, so you can see it all build to impact.

See how it works →

Watch it unfold

Stories start to show patterns. Patterns reveal Key Moves. Key Moves build toward your vision.

Every story, mapped

Alison delivering the Navigate keynote
The storyNavigate keynote — 600 people, memorized

How asked

What changed for you after those 600 people heard it?

Key move

“I turn rooms of strangers into rooms of partners.”

Alison speaking on a dark stage
The momentLearning, on stage

Prompt-engineer you

Everyone’s learning to ask AI better questions.

Lead with How learns you instead.

You don’t have to get good at prompting.
It gets good at you.

Why it’s different

What you do matters.

Why you do it matters.

How you do it is the story people remember.

That’s why we lead with how.

1 · Capture your story

Get close to the stories.

A story from yesterday, a photo from the field, a kind word someone sent you. You don’t have to know what fits where.

A place to store your ideas, an article you’re interested in, a quote you love, or a thought you have. The How Agent reads it all, ready to connect it to your work and help you shape it as you build.

2 · Know your how

Your stories stack.

Key Moves, rooted in story, attached to data that shows scale. The pattern you’re already living.

And every week, your digest arrives: what you captured, the pattern it joined, what it’s becoming.

3 · Share your impact

It all connects.

Mission to vision, through your Key Moves, what you do, how you do it, why you do it.

When you need it said (a grant paragraph, a board update, your next keynote), Generate doesn’t write it for you. It works alongside you, structuring your own stories so you can say, with clarity, how your work adds up.

4 · Build your team

Every voice.
One library.

Contributors are always free, everyone can add stories.

The new hire, the co-founder, the field staff, the board member, every story joins the shared library, and each person’s archive stays their own. Nothing walks out the door when someone does, so when you’re hiring, raising, or reporting, the whole story is already there.

5 · Scale what’s next

Build the world you
want to live in.

The data shows the scale, your Key Moves, proven, pointed at what’s next.

The map shows where your evidence runs thick and where it runs thin, so you know what to say yes to next.

Meet your thought partner

Even great athletes have the best coaches.

This is yours.

The How Agent is your coach and thought partner, the structure that helps build your ideas, scale your work, and empower your team. Support that makes sense of all your work, and helps you build what comes next.

From the founder’s library

Real stories, already living here.

Coaching →
Learning →
A kind word, kept →

The community

See who else is leading with how.

Explore the map

For individuals. For teams.

Building impact to achieve vision.

For you

Your library, your voice.

Free for 14 days, no card. Then $39/mo founding rate, locked for good, $59 starting Jan 2027. Your archive is yours for life.

Unlimited capture · your coach, How · weekly digest · Key Moves · Generate

Start with you

For your team

Every voice, one library.

Contributors are always free. $199/mo for your whole team. Each person’s archive stays their own.

Everything personal has · shared library · the team’s impact map, together

Start with your team

Want to look around first? Meet Kate: a three-minute demo, no account needed →

Questions? Read Help & Resources →

The completed impact model, every step carrying its evidence M 1 2 3 4 5 V

Aligned, inside and out.

All of your work, in one place, ready to talk about, think about, and communicate about with clarity and confidence.

Stay close to your stories, scale the impact.

The founding door closes December 31

Start here